Your lifestyle as a private practice psychotherapist isn’t what you hoped for, is it?
You roll out of bed daily before dawn to prep for a massive caseload of clients who aren’t even necessarily receptive to your help. You carefully eat a few bites above your keyboard between appointments, but don’t often get your lunch finished before the minutes fly by…. You stagger home too late to spend much time with your family, let alone any time taking care of yourself! For countless days in a row, you’ve been aching in your neck and back after spending far too many hours indoors, charting. Exercising seems out of the question. You know you shouldn’t, but you stay up a bit too late, just looking for some time and space to unwind, before falling into bed to do it all over again.
Perhaps as you gaze up at the ceiling, just as you close your eyes, the fleeting thought crosses your mind…. “There’s got to be something more than this.”
Probably, if you’re a burnt out psychotherapist working in a plateaued private practice and losing the fight against an enemy you swore you’d never fall to- compassion fatigue.
If this is you, then perhaps it’s time to give more than just a moment’s thought to the idea that your life could be so much more- more financially stable, more flexible, more passionate, & more joyous each and every day!
Let’s cover the reasons to switch from psychotherapy to coaching in more depth, shall we?
1) There is a huge and largely unmet demand for trained mental health professionals in the coaching field.
I firmly believe trained mental health professionals are the best individuals to provide coaching. The coaching industry is growing year after year, and the industry is in need of qualified individuals to serve and transform lives.
Yet, coaching remains a field in which there are no minimum certification or licensing requirements to enter. Nearly anyone can call themselves a coach and offer services based upon nothing more than their own life experiences.
This sounds like a negative, but for psychotherapists, it’s a definitively positive opportunity. Clients are beginning to demand more for their money from their coaches. They are spending hours searching for professionals in the field who will meet those demands by bringing more expertise, more structured services, and more experience to the table. Who better to fill that need than you, an authority in the field of human behavior with the education and soft skills to serve your chosen niche with passion, prowess, and panache?
2) Coaching offers private practice psychotherapists more room for financial growth and more time to spend with clients.
The clientele differs between private practice psychotherapy and coaching, primarily in mindset. Your current patients likely rely on insurance to cover their sessions and may not be ready or committed to putting in the work to accomplish real progress. Contrarily, coaching services are 100% private pay. Clients seeking high-end coaching packages and truly transformational experiences are willing to put their money where their mouth is. They have an abundance mentality and are consciously making an investment in their futures.
As long as you have the coaching package to back it up, you can expect to charge your ideal clients premium prices for your services. You could make $5,000 to $10,000 a month- even working part-time- while still facing a lower caseload that will offer you more time to truly support your clients the way you’ve always wanted to. Your sessions won’t be rushed and your clients will receive the full benefit of your breadth of experience because you’ll be able to make ends meet without overbooking yourself.
3) Traditional private practice can’t offer the freedom and flexibility a coaching business can.
Do you love getting to know people from around the world and flourish when it comes to connecting to people with a wide variety of cultures and backgrounds? Do you need to move frequently for your military spouse, but can’t fathom being unable to work because you’ve left your license board jurisdiction? Do you love to travel, but don’t get to do it often enough because you can’t afford to be out-of-office as often as you’d like? Do you wish that you could infuse more soul, passion, personality, and flair into your work?
Maybe you just want to be able to work at your own pace in a more pleasant environment- like your favorite local coffee shop or on the beach soaking up the sun you haven’t seen in nearly a decade.
Whatever your reasons, the mental health field doesn’t often offer the freedom and flexibility you’re after. Owning your own business & setting your own hours, does though! Coaching can be done wherever you’ve got a signal and it isn’t limited to local clientele, either, which leads to my next point….
4) Coaches get to work with a much narrower niche clientele than traditional psychotherapists.
Owning your own coaching business will ultimately put you in control not only of when you work but of who you work with. You can choose to coach only clients who are from a population you are passionate about helping. Imagine what it would feel like to know each and every day that you’ve made a true impact on an issue that is near and dear to your heart? The more you narrow down your niche, the more inspired you’ll be able to feel about the work you are doing.
You will become a true expert in your field, too. Deciding what makes your ‘dream client’ can take time, but in the end, you’ll be able to truly target the individuals who will benefit most from your unique blend of education, experience, and enthusiasm!
Are you ready to Leverage your Expertise, Expand your Reach™, and realize your dream of becoming a boutique coaching business owner?
Are you ready to replace your current income, grow a business that fits with your lifestyle, incorporate your passions and values in your services, and finally leave your old habits of stress and overwhelm behind?
If so, let’s get started!
I offer a variety of individualized programs that have been diligently designed to help even the busiest working professionals transform their careers and create the lifestyles they’ve longed for years. Reach out to me to join them, and experience the fulfillment and joy that only a passion-driven coaching business can offer.