I Bet You Didn’t Realize You Could do THIS While Coaching…
As a psychotherapist, you’ve been well-trained to keep a healthy, respectable distance from your private practice clients. You’ve been taught to see your work through the uniform lense of the medical model.
Of course, you see each of your patients as the unique individuals that they are. Of course, you are still a human being and feel compassion and empathy for them, but you must maintain your composure. You must be seen as a ‘professional’ at all times in order to gain and maintain your clients’ trust. Often, this requires keeping your cool, calm, collected ‘psychotherapist face’ on consistently between the hours of 9 to 5 on every weekday. (Wow, that’s exhausting sometimes, isn’t it?)
In coaching, professionalism will remain a key component to your work. However, you’ll be moving away from the psychotheories… the diagnoses…. & the sometimes-stuffy atmosphere of being a private practice psychotherapist. As a coach, you must gain your clients’ trust as an expert, but also as a human being.
You need to be professional with a POP!
Of personality, that is! To help you stand out from the crowd.
That’s right. When you transition from psychotherapy to coaching, you take off your ‘therapist face’. You show not just what you can do but who you are… in your interactions with clients, in your business model and practices, and even in your advertising!
You get to incorporate your personal values into every aspect of your coaching business. Anyone who’s spent years working in an office realizes what a BIG DEAL that is! It’s downright liberating, no?
It can also be a little overwhelming, though, too.
How much personality is too much? How can you learn to let loose a little after years of maintaining that distance and pretending not to hate neutral colors and nine a.m. meetings? Unfortunately, there’s no foolproof formula that I can give to you. I do, however, have some helpful hints to guide you…
Found Your Coaching Business On Something You Truly Believe In!
Even the basics of your coaching business plan can be influenced by your personal values as a coach. When you choose an ideal clientele and niche that you’d be thrilled to wake up every day and work with, that’s a reflection of who you are and what you value.
For example, I could have chosen to be a business coach for anyone.
Yet, I am passionate about women’s empowerment and empathetic toward other psychotherapists still working the old-fashioned private practice grind that I struggled so hard to leave behind. SO, I choose to provide a positive ‘push’ to female therapists so that they can obtain the coaching careers of their dreams. Integrity, ethical work, and a true passion to help others are at the center of my coaching business plan.
Put Your Personality Into Your Presentation!
A former coaching client of mine moonlighted as an artist. With the freedom to build to her own coaching business from the ground up, she leveraged her hidden talent to design her own logo. She ended up with something she loved! Furthermore, her branding became infused with a truly unique charm.
You don’t have to be a pro at painting or a whiz at graphic design to do this, though!
Choosing to base your branding’s basic color palette off of sunflowers because they’re your favorite or using a gilded font on your business cards to give them a little glamour works just as well. Or…maybe your spirituality is important to you, but you’ve never been able to express that while working under the medical model, so you incorporate its symbolism in your logo… Whatever you do, just be yourself!
Be Yourself, but Also Be Your Coaching Brand!
Transitioning to coaching can be tough for those of us who are used to the traditional methods of psychotherapy, as well as for those of us who don’t like to be in the spotlight.
When you’re working in private practice, patients are typically seeking medical help for an illness or trauma. Thus, they aren’t necessarily looking for branding consistency or well, noticing terribly much about you, at all!
In coaching, obviously, it’s still not all about you, but the client has sought you and your expertise out specifically. You -and more precisely, what you can offer- are the focus. It’s quite likely that they’ll notice if your website is all unicorns and rainbows, but your demeanor is anything but!
Choose a brand for your coaching business that reflects who you are, and it will be easy to embody it when you interact with clients!
Be authentic. The key takeaway here is that you can be yourself as a coach and still be seen as a knowledgeable, professional expert in your field! It’s time to take off your ‘therapist face’ and let your true personality shine- just make sure that the way you represent your coaching business matches it.
Still need an example?
I love the earth as much as the next gal, but I’m not a big fan of outdoor living! I’d rather be staying in a well-appointed cabin than the ‘shelter’ of a tent, so, my branding incorporates world travel and city-life instead of rustic or rural imagery…
Are You Ready to Leverage Your Skills as a Psychotherapist (& Maybe as an Artist, too!) to Begin a Successful and Impactful Coaching Career?
- How to conduct effective market research
- How to assess your current skill set & translate it to coaching
- How therapy and coaching are different
- How to provide true transformation to your clients in a balanced coaching package
- All about the business systems you’ll need to support your coaching package
All at your own pace and with the support of someone who’s ‘been there’ before! Not sure if an online course is right for you? That’s okay! You can still learn how to start and grow a thriving coaching business. Just visit my homepage to learn more about your options!