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I see that secret you’re hiding, coach…  and I’m here to call you out on it!

I know that you’re ashamed… but I’m here to tell you not to be. I’m here to tell you to own it instead.  “Own what?” you ask?

Own the way you’re so easily distracted lately…. The fact that your to-do list is gathering dust… and the way that your alarm goes off, but you just don’t want to get up.

Own the fact that you feel like giving up on your coaching business. Take a minute, look around you, and acknowledge that you’ve lost your motivation!

And then? Get in gear to get it back!

It isn’t often discussed, but ALL entrepreneurs go through this at some point! Some, sooner than others. No matter where you’re at in your business, a loss of motivation is a call to take time to reflect. After all, it’s not possible to regain your motivation if you aren’t really sure why you lost it in the first place!


Perhaps your problem lies in one of these three common complaints I often hear from coaches who feel tempted to tuck tail and head back to private practice:  

“I’m exhausted.”

In the early phases of your business development, you don’t yet have a team to rely on. You’re stuck doing all of the administrative tasks. It’s tedious. It’s time-consuming. And it’s all too easy to lose your joy because you’re overworked.

It’s hard to feel motivated toward something that seems to be sucking the fun out of your life! The long-term solution is – in part- to build a team to share the workload and save your sanity, but don’t sit and suffer unnecessarily just because you can’t afford to hire a team yet.  

Schedule in breaks during your day! Set a timer to get up from your desk, have a healthy snack, and take a walk. Your mental and physical health needs to thrive before your business can. Make it non-negotiable to take some time to restore yourself, as well as to do fun things. Don’t ever feel bad for making yourself a priority!

Even in the midst of building a business, it’s okay to have coffee with a friend or lunch with a family member. It’s good for you to go see a movie with your spouse or take a trip to the nail salon to recharge your own batteries! Even better- because you’re the boss, you can do this any time you want. Take advantage of off-hours to avoid wasting time in line; you’ll feel less guilty about being out of office without the extra time to think about what you ‘should’ be doing, and you might even get some special deals.

“I’m not getting results”

A surefire way to lose motivation in your coaching business is to set unrealistic expectations for its growth. No matter what any online coaching guru promises you – building a business does take time. If you’re starting from scratch, you shouldn’t expect to see much true progress in just 30-60 days.

You are carving your space in the online coaching industry! You are building relationships and finding a tribe of followers who really resonate with your message. If building a six-figure business was easy – if overnight success was feasible- don’t you think everyone would be doing it?

If you’ve allowed yourself to be fooled by the allure of becoming rich and glamorous on an unrealistic timeline- you’re setting yourself up for disappointment. It’s time for a reality check! Coaches who expect immediate success become disappointed and discouraged when their business doesn’t take off on the first try. They first lose motivation, then all hope.

Don’t let that be you.

Remind yourself that every step you are taking NOW is leading you toward your dream business. Be realistic about your goals and write down actionable steps you’re capable of taking to reach them. Fear of uncertainty can kick in when those goals aren’t reached immediately but don’t give up. If your first webinar or funnel doesn’t work… if you put in hours of work and ended up with no quality leads… don’t lose motivation over it. Learn from it.  As an entrepreneur, you have to refine, refine, refine!

“Why am I even bothering with this?”

Losing track of your desires… Your dreams… the passion your business was supposed to be driven by leaves you feeling hollow. It’s easy to give up on your coaching career when you can’t remember why you wanted one in the first place.

If you’ve found yourself feeling empty lately…. If you’re simply going through the motions to keep your coaching business afloat, it’s time to take a critical look at your coaching services. Are they aligned with your desires, values, and goals? Or are they things that are trendy in the industry, so you added them to the list just to ‘keep up’ or not ‘miss out’ on clients?

If what you’re offering your coaching clients in the day-to-day isn’t in alignment with how you felt the very special day you decided WHY you wanted to become a coach? Well, then it’s no wonder you’ve lost motivation. Why are you bothering following these industry trends?

In this case, I’d recommend a little digital time travel!

Go back through your files and look at the original groundwork you laid for your coaching business. Compare them to the work you’re doing now and consider making some changes to your current business plan. Bring back the passion!

Still feeling unmotivated in your coaching career?

I do offer one-on-one time with me. To gain clarity on your current struggles, goals, and vision (and to determine if we’re a good fit to work together) schedule a FREE Business Breakthrough Call with me now.

1 Comment

  1. Samantha

    Just with any other job or business, we will sometimes feel demotivated. But as a coach, we feel we don’t have the right to feel tired and lost. Just own it. Get down to what dragged you to your current situation and start fixing yourself. Get a long rest, recharge and re evaluate your chosen career path.


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